creative direction. premium content. social media, simplified.

Led by Creative Director & Content Creator Gio Soto, I help brands define their visual identity, produce high-quality content, and manage their social presence — all from one studio.

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Trusted by brands like:

Walt Disney logo featuring a stylized castle with a rainbow arch over it.
Red Bull logo with two bulls charging towards each other and the words 'Red Bull' underneath.
Budweiser logo with a gray banner background and white script font
Logo for Catch Hospitality Group featuring a stylized 'G' inside a circular design with the text 'CATCH HOSPITALITY GROUP' below.
Logo with text 'ORIGIN' in metallic style with a circular design element on the left.
Bacardi logo featuring a bat inside a circle and the text Bacardi below.
Ancestry logo with a gray leaf design and the word 'ancestry' in lowercase letters
Logo for Bubba Gump Shrimp Co. restaurant and market, featuring a smiling shrimp mascot with a chef's hat in front of a circular background.

What I do

  • A young man with dark hair, wearing a patterned sweater, is writing on a glass wall with a marker. His reflection is visible on the glass.

    Brand strategy & creative direction

    I develop the visual ideas, concepts, and direction behind your brand. From monthly pitch decks to campaign thinking, I help you define how your brand looks, sounds, and shows up across every channel.

  • A table with various dishes including a bowl of pasta with red sauce and grated cheese, a pizza, a plate of fries with ketchup, a baked item with lettuce, a plate of meatballs with sauce, and a bowl of cheese with bread.

    content production

    Premium photo and video designed for social, ads, and storytelling. From food and product shoots to lifestyle and campaign content, I produce high-quality visuals that actually perform.

  • A computer screen displaying a Pinterest-style grid of various photos, including people taking pictures with smartphones, landscapes, and objects, illuminated by red light reflections.

    Social media management

    Copywriting, posting, scheduling, and content calendars built around your brand. I handle the day-to-day execution so you can stay focused while your social presence stays consistent and effective.

Industries I serve

🍽 Restaurants

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🏨 Hospitality

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🛍 Lifestyle & product Brands

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✨ Entrepreneurs

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🚀 Tech Brands & startups

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🍽 Restaurants • 🏨 Hospitality • 🛍 Lifestyle & product Brands • ✨ Entrepreneurs • 🚀 Tech Brands & startups •

HOw it works

    • What I do in this phase:

      • Deep-dive call to understand your brand, goals, and audience

      • Review of your current visual identity, social presence, and messaging

      • Competitor/industry scan to identify opportunities

      • Creative direction alignment: tone, story, style, and positioning

      • Gap analysis outlining what’s missing and what we’ll build

  • This is where the big ideas form:

    • Monthly pitch presentations

    • Content pillars and storytelling angles

    • Campaign themes and shot lists

    • Visual identity refinement (tone, style, mood, energy)

    • Planning your production needs (talent, locations, props, menus, etc.)

  • Execution at a high level:

    • Photography and video production built around your needs

    • On-site lifestyle, product, food, or brand shoots

    • Short-form social content (Reels, TikToks)

    • Editing, color, motion, and sound

    • Clear turnaround timelines

  • Once the content is created, I help you actually use it:

    • Monthly or weekly content calendars

    • Captions, copywriting, hashtags, and trends

    • Posting & scheduling

    • Community management (optional)

    • Platform-specific adjustments to increase performance

  • Creative direction doesn’t stop after posting:

    • Monthly analytics review

    • What’s working / what’s not

    • Recommendations for next month’s content

    • Experimentation with new concepts and trends

    • Continuous refinement of your brand’s storytelling

  • A person's hand opening a small jar of Farrow skincare cream next to a bar of Farrow G.O.A.T soap on a white reflective surface with a plain light blue background.
  • A bottle of Dewar's Caribbean Smooth Scotch whisky, a glass of yellow cocktail garnished with mint and lemon, and lemon wedges on a wooden surface.
  • A close-up of a clear glass of dark soda on a white table in a dimly lit restaurant or bar.
  • A young woman standing outdoors, making a heart shape with her hands above her head, wearing a green sports bra and matching shorts, with a backpack on one shoulder, on a sidewalk with trees and buildings in the background.
  • Multiple heart-shaped bracelets with colorful and shiny stones, on a person's wrist outdoors with green leaves in the background.
  • Close-up of a laptop keyboard illuminated with purple and blue lighting, with part of the screen visible.
  • People sitting around a campfire with a small portable table holding snacks and drinks.
  • Colorful Mexican food spread including tacos, pizza, nachos, and drinks on a striped tablecloth.

✅ more AFFORDABLE than an agency

You get agency-level creative direction without the bloated overhead, layers of account managers, or slow timelines.

✅ Strategy + Production Under One Roof

Most creators only shoot. Most agencies only strategize. I do both — your content isn’t just aesthetic, it’s built to perform.

✅ Fast Turnaround, High Consistency

Monthly shoots, organized delivery, and priority editing mean your content calendar is always full — never scrambling.

why work with a boutique studio?

✅ more reliable than a freelancer

You’re not hoping one person understands your brand. You’re working with a studio system — creative direction, production, editing, strategy — all consistent, all on brand.

✅ Hands-On Creative Direction (You Work With Me Directly)

No interns, no hand-offs, no confusion. You get a consistent creative director guiding your brand every month.

✅ Social Media Management Available

If needed, I can run your entire system: posting, scheduling, analytics, engagement, and campaign planning.

Choose your monthly plan

Tier 1

$1.5k

content

  • Monthly creative strategy call

  • 1 shoot day per month (2–3 hrs)

  • Up to 15 photos

  • Up to 3 edited social videos

  • Monthly content plan

  • File delivery optimized for social media

Popular

Tier 2

$3k

growth

  • Full creative direction + content strategy

  • 1 shoot day per month (3–4 hrs)

  • 25–40 photos

  • 4–6 edited videos

  • Monthly campaign development

  • Content calendar (ready-to-post)

  • Caption writing + hashtag strategy

  • Revisions included

  • Priority delivery

Tier 3

$6k

creative studio

  • Full creative direction + brand strategy

  • 2 shoot days per month

  • 50–70 photos

  • 8–12 edited videos

  • Full social media management (optional)

  • Posting + scheduling

  • Idea pitching + campaign development

  • Creative support

  • Slack access

  • Monthly analytics + improvement plan

Need a one-off shoot instead? → Inquire about a Day Rate

“Gio stands out among the endless lists of creatives in the social market. Not only because of his work, but also because of his demeanor and positive outlook.”

Adrian P.

A young man with a beard and short hair, wearing a light-colored shirt and a patterned scarf around his neck, standing outdoors with a bridge and cityscape in the background.

“Gio brings strategy, style, and consistency to every project. He just gets it.”

Cali B.

A young woman in a white dress and a red graduation stole, wearing a black graduation cap, standing in front of a pink wall, smiling.

Let’s work

click here to book a call

Or enter your info to shoot me an email!

hello@sotostudios.co

Giovanni Soto - Founder

“With over a decade of creative experience, I founded Soto Studios to offer businesses full creative and content services, combining refined expertise with an all-in-one approach to help brands grow and succeed. Throughout my career, I’ve had the privilege of collaborating with iconic brands like Disney, Budweiser, Bacardi, and more, delivering creative solutions that drive real results.”

A young man with short dark hair, light skin, and earrings, resting his chin on his hand, looking thoughtfully to the side against a plain dark background.